FAQs
What is Chelle The Label?
A Ritualwear™ brand blending fashion, wellness, and lifestyle for the modern generation.
Who is it for?
Individuals who want elevated, functional pieces that carry them from Pilates to cafés to their everyday rituals.
Why does it exist?
We exist to redefine activewear as a lifestyle — empowering people to feel aligned, confident, and connected through movement and ritual.
Who is the founder?
Chelle Njiva — a wellness leader, entrepreneur, and creative visionary.
How can I work with you as an ambassador?
Please email us at chelle@chellethelabel.com with:
- Your social links
- Community impact
- Why you align with our ethos
Our team reviews all applications carefully.
Our Ethos
We believe wellness is culture, fashion is identity, and ritual is power. Chelle The Label is more than clothing; it’s a lifestyle platform.
Where to find us:
- Fully Online: [ChelleTheLabel.com]
- In-Person Showroom (Venice Beach): DM our team to book an appointment if you’re in Los Angeles.
- Weekend Pop-Ups: Saturdays & Sundays on Abbott Kinney, Venice Beach (always near Intelligentsia Coffee).
- Retail Partner: Little Lunch Coffee, Venice Beach.
- Future: Our flagship pop-up store, launching Spring 2027.
